A catalogue is most useful when it helps staff answer the next customer quickly and consistently.
Build the catalogue around the questions customers ask.
A product catalogue is not only a list of names and prices. In conversational selling, it should help the merchant answer common questions without recreating the product description each time.
Use names your team and customers can recognise.
Internal codes are useful, but the display name should help staff identify the product quickly. Avoid having several products with nearly identical names and no visible variation.
Make important variations explicit.
If a variation changes what the customer receives or what the merchant must fulfil, it should be recorded clearly rather than hidden in free-text notes.
- Size
- Colour
- Pack or quantity
- Material or specification
- Service option
Keep price information controlled.
Staff should know which price to quote and when a special price requires approval. A catalogue becomes unreliable when every conversation contains a different remembered price.
Use realistic images where images affect the buying decision.
For visual products, an accurate image can reduce repeated clarification. Images should represent the actual product or variation rather than create expectations the business cannot fulfil.
Retire products without destroying useful history.
If a product is no longer sold, the business may still need historical orders to show what was purchased. Prefer making a product unavailable for new selling rather than rewriting past records.
Keep sales, stock and customer operations connected.
SellerTray brings mobile POS, orders, inventory, customers, payment context, branch operations and WhatsApp commerce into one connected merchant workflow.